AI That Connects Your Guests to Your Hotel Operations
From guest conversations to real hotel actions. OPEX AI connects WhatsApp, CRM and hotel operations to answer guests, manage requests, create tasks and reservations, and coordinate your teams — all from one platform.
Our References
From Guest Request to Resolution
From the moment a guest writes to the moment satisfaction is measured, everything happens within one connected journey. OPEX AI understands the guest, takes action, coordinates your teams and follows every request through to completion — keeping the guest, AI and staff connected in one place.
Guest Sends a Request
WhatsApp, Facebook Messenger, Instagram, Web Chat, Guest App, QR or Kiosk — the guest starts the conversation on their preferred channel.
OPEX AI Understands the Guest
The guest is matched with the PMS and CRM profile, while AI understands their request in their own language and uses their stay information as context.
Answers Instantly
Hotel information such as restaurant hours, activities, spa services, transportation and room details is answered instantly from your hotel’s knowledge base.
Takes Action
OPEX AI goes beyond answering questions. It creates tasks, records guest requests and makes restaurant, activity and spa reservations directly in OPEX.
Your Team Takes Over When Needed
When human assistance is needed, the conversation is routed to the right team with the guest profile, request and complete conversation history already available.
Close the Loop
The guest receives updates in the same conversation. Once the request is completed, OPEX records the outcome and can automatically collect feedback, surveys and reviews.
What Does OPEX AI Do Behind the Scenes?
The same AI that assists your guests also works behind the scenes — turning requests into tasks, monitoring operations, identifying patterns and transforming hotel data into actionable insights for your teams.
Routes Every Request to the Right Team
When a guest makes a request, OPEX AI creates the task, identifies the right department, location and priority, and routes it directly to the responsible team.
Keeps Every Task on Track
OPEX AI monitors response and resolution times. Delayed tasks are automatically highlighted and escalated, giving managers visibility before service issues become guest complaints.
Understands Guest Feedback
Reviews, surveys and guest comments are automatically analysed by sentiment, topic and operational impact — revealing recurring issues across housekeeping, F&B, service, facilities and more.
Sums Up the Shift
Requests, resolution times, outstanding tasks and department workloads are brought together into a clear operational summary, helping every shift start with the full picture.
Identifies Upsell Opportunities
Using guest profiles, stay history and preferences, OPEX AI identifies relevant opportunities and helps your team offer the right service to the right guest at the right time.
Spots Recurring Problems
Repeated faults, complaints and service issues are recognised as patterns, helping managers identify root causes and turn recurring problems into corrective actions.
Key Benefits
Faster Response, Better Service
Guest requests reach the right team instantly, reducing response times and helping your staff resolve issues before they affect the guest experience.
One Connected Platform
Bring guest communication, CRM, task management, reservations and hotel operations together — keeping guests and teams connected without switching between disconnected systems.
Operational Intelligence
Turn requests, feedback, response times and operational data into actionable insights that help managers identify problems, priorities and opportunities.
Speak Every Guest’s Language
OPEX AI understands and responds to guests in their own language, while requests and actions are delivered clearly to your hotel teams.
Built for Your Hotel Ecosystem
Connect OPEX with your existing PMS and hotel systems, including Oracle Hospitality OPERA, so guest and reservation information flows directly into your operations.
Mobile for Guests & Teams
Guests access hotel services from their own devices, while your teams receive and manage tasks on the move through OPEX mobile applications.
Integrations & Technology Partners
Task Management
Turn Every Request Into Action
- Approval Flows
- Route tasks through the right approval process automatically when authorisation is required.
- Quality Controls
- Add checklists and quality controls to ensure tasks are completed to your hotel’s standards.
- Automatic Follow-Up
- Monitor response and resolution times, automatically escalating overdue tasks to the right people.
- Smart Automation Rules
- Define your operational rules once. OPEX automatically creates and assigns tasks when the right conditions are triggered.
Housekeeping
Keep a Pulse on Every Room
- Live Room Status
- Give housekeeping teams a real-time view of room cleaning, inspection and maintenance status from any device.
- Minibar Management
- Record minibar consumption, manage replenishment and send charges directly through the connected hotel systems.
- Room Issues
- Report maintenance or housekeeping issues directly from the room and follow them through to resolution.
- Lost & Found
- Record, photograph and track lost-and-found items from discovery through storage and return to the guest.
CRM Management
Know Your Guests. Personalise Every Stay.
- Guest Feedback
- Bring surveys, reviews and guest comments together, analyse sentiment and turn feedback into measurable actions.
- Guest Profiles
- Build a complete guest history from reservations, preferences, requests, feedback and previous interactions.
- Loyalty Management
- Create membership programmes, reward guest activity with points and manage personalised campaigns.
- Reporting & Insights
- Turn guest behaviour, preferences, spending and feedback into actionable CRM insights.
Guest Portal
Put Hotel Services in Your Guest’s Hands
- Feedback & Surveys
- Collect guest feedback and surveys digitally at the right moment throughout their stay.
- Restaurant & Activity Reservations
- Let guests explore availability and submit or manage restaurant, spa and activity reservations digitally.
- Activities & Promotions
- Keep guests informed about daily activities, events and promotions with timely notifications.
- Requests & Services
- Give guests easy access to hotel services, transfers, tours and other requests directly from their own device.
Frequently Asked Questions
What is OPEX?
OPEX is a hotel management platform that unifies guest communication, CRM, and operations management with WhatsApp-powered AI technology on a single platform.
What modules does OPEX include?
OPEX brings together WhatsApp Business & Chat, Task Management, CRM Management, Housekeeping, Maintenance Management, Loyalty Management, Guest App & Portal, and Reservations Management in one connected hotel operations platform. OPEX AI works across these modules to understand guest requests, create tasks and reservations, support hotel teams, and turn guest interactions into operational actions. Modules can be enabled according to each hotel's operational needs.
Does OPEX integrate with my existing PMS and CRM?
Yes. OPEX integrates with widely used PMS systems — led by Oracle Hospitality OPERA — as well as CRM and switchboard software, automatically recognizing guests and eliminating duplicate data entry.
Which departments does OPEX integrate with?
It integrates directly with a hotel's operational departments — including Housekeeping, Front Office, Guest Relations, and Technical Service — automatically routing incoming requests to the right team.
What languages does OPEX AI Chatbot support?
It communicates naturally with guests in their own language and supports multilingual reservation and request management.
See OPEX AI in Your Hotel
Get in touch with our team and let's schedule a demo tailored to your hotel.