Turn Every Stay Into a Stronger Guest Relationship
Create your own loyalty program with points, membership tiers and personalized campaigns — all connected to the guest's stay history, preferences and CRM profile.
A loyalty program should be more than a points balance. OPEX Loyalty Management connects membership, stay history, spending, points, tiers, preferences and campaigns around the same guest profile. Define how members earn and use points, create benefits for different membership levels, communicate relevant campaigns and give guests access to their loyalty information through your digital channels — all within the OPEX ecosystem.
Key Benefits
Build Your Own Loyalty Program
Define how guests earn points and progress through membership tiers according to the rules and benefits of your hotel or hotel group.
Reward Every Guest Differently
Use membership level, stay history and guest information to create more relevant campaigns, benefits and offers for your members.
Loyalty Connected to the Guest
Keep points, membership information, stay history and preferences connected to the same CRM profile instead of managing loyalty as a separate system.
Make Membership Easy to Join
Collect new memberships through forms on your website or campaigns and bring member information directly into OPEX.
Features
Flexible Points & Membership Rules
Define how members earn points based on stays, PMS spending or hotel-defined rules, and manage membership levels according to your loyalty program structure.
Member Portal & Digital Access
Give members access to their own account where they can view their point balance, points earned and spent, membership information and available campaigns.
Campaigns & Member Communication
Create campaigns using criteria such as membership tier, date and service, and communicate with members through supported email, push and OPEX guest communication channels.
Frequently Asked Questions
Can we create our own loyalty program rules?
Yes. Hotels can define how members earn points using rules based on stays, PMS spending and other configured criteria, and structure membership levels according to their own loyalty program.
How do guests earn and use points?
Points can be earned automatically according to the rules defined by the hotel. OPEX keeps earned and spent points connected to the member account so both the hotel and the guest can follow the current balance and point history.
Is loyalty connected to the OPEX CRM?
Yes. Loyalty information works together with OPEX CRM, allowing membership information, points, stay history and guest preferences to remain connected to the same guest profile.
Can we have different membership tiers?
Yes. OPEX supports membership levels so hotels can structure different tiers and manage loyalty rules, campaigns and benefits according to their program.
What can guests see in the member portal?
Members can sign in to their own account to view their point balance, points earned and spent, membership information and campaigns available to them.
How can guests join the loyalty program?
Membership forms can be added to your website or campaigns. Information submitted through these forms can be brought directly into OPEX to create and manage the member relationship.
Can we create campaigns for specific member groups?
Yes. Campaigns can be configured using criteria such as membership tier, date and service, allowing hotels to communicate more relevant offers to different member groups.
Which channels can members use to access loyalty information?
Depending on your OPEX setup, guests can access loyalty information through the member portal, Guest App and supported conversational channels such as OPEX AI and WhatsApp.
Build a Loyalty Program Around Your Guests
Connect membership, points, guest history and campaigns in one loyalty experience with OPEX.