Turn WhatsApp Conversations Into Hotel Operations
Bring guest conversations, AI assistance and hotel operations together. OPEX AI answers guests 24/7, understands their requests, creates tasks and reservations, and connects your team when human assistance is needed.
OPEX transforms WhatsApp from a messaging channel into an operational guest-service platform. Guests can ask questions, request services, make reservations and interact with your hotel 24/7. OPEX AI understands each conversation, responds using your hotel’s knowledge, connects the guest with their CRM profile and turns requests into real actions across your hotel. When human assistance is needed, your team continues the same conversation with the guest profile, request and complete conversation history already available.
Key Benefits
One Shared Inbox
Bring WhatsApp and website chat together in one place, allowing your teams to manage guest conversations without switching between channels.
AI-Powered Guest Service, 24/7
OPEX AI understands guest questions and requests in their own language and provides instant answers using your hotel’s knowledge.
From Conversation to Action
Guest requests don’t stop at the chat. OPEX AI can automatically create tasks, record requests and make restaurant, activity or spa reservations directly in OPEX.
Connected to Your Guest CRM
Conversations are connected to the guest profile, bringing together stay information, previous interactions, requests and preferences in one place.
Seamless Human Handover
When human assistance is needed, the conversation is routed to the right team with the guest profile and complete conversation history already available.
Features
Multiple Agents, One WhatsApp Number
Multiple team members can manage the same WhatsApp Business number while OPEX keeps track of conversations, assignments and responses.
OPEX AI Assistant
Answer frequently asked questions automatically, understand guest requests and provide 24/7 assistance using your hotel’s own knowledge.
Tasks & Requests
Turn guest requests into operational tasks and automatically route them to the appropriate department.
Reservations
Allow guests to request or make restaurant, spa, activity and other hotel reservations directly through the conversation.
WhatsApp Flows
Create structured WhatsApp experiences for reservations, surveys, consent forms and other guest interactions without requiring guests to leave WhatsApp.
Conversation & Guest History
Keep conversations connected to the guest’s CRM profile so your team can see previous interactions, requests and preferences across stays.
Frequently Asked Questions
Can we use our existing WhatsApp Business number?
Yes. You can continue using your hotel’s existing WhatsApp Business number with OPEX. We migrate the number to the official WhatsApp Cloud API and connect it to OPEX, allowing your team to manage guest conversations, automation and AI-powered services without changing the number your guests already know.
Can multiple employees manage the same WhatsApp number?
Yes. Multiple authorised team members can manage conversations from the same WhatsApp Business number through OPEX. Conversations remain centrally available, and OPEX records which team member handled each interaction.
Can OPEX AI answer guests automatically?
Yes. OPEX AI can respond to guests 24/7 using your hotel’s own knowledge and information. It can understand questions in different languages and provide instant answers about hotel services, facilities, restaurants, activities and other guest information. When human assistance is needed, the conversation can be transferred to the appropriate hotel team.
Can WhatsApp requests create tasks automatically?
Yes. OPEX AI can recognise operational requests within a conversation and turn them into tasks in OPEX. For example, if a guest requests additional towels or reports an issue in their room, OPEX can identify the request, select the appropriate task subject and route it to the responsible department for action.
Can guests make reservations through WhatsApp?
Yes. Guests can use WhatsApp to interact with hotel reservation services such as restaurants, spa and activities. OPEX can collect the required information and connect the interaction directly with the relevant reservation process.
Does OPEX support WhatsApp Flows?
Yes. OPEX supports WhatsApp Flows, allowing hotels to create structured interactions directly within WhatsApp. Flows can be used for processes such as restaurant and spa reservations, surveys, consent forms and other guest interactions, making it possible to collect structured information without sending guests through a traditional chat conversation.
Bring Guest Messaging Onto One Screen
Talk to our team about moving your WhatsApp Business line and website chat to OPEX.